Monthly Archives: septembre 2024

Employer of Record dans la région EMEA : atténuer les risques

Hiring an employee in a different country usually means setting up a legal entity there. And, while the exact process differs from one country to the next, it’s often expensive and time-consuming.

One alternative is to take on the worker as an independent contractor. But, while this is a great solution in some circumstances, governments across Europe and beyond are tightening the rules on employee misclassification — and you could face big fines and penalties if you get it wrong.

There is another solution: hiring employees through an employer of record (EoR). Doing things this way allows you to engage, onboard and pay employees much more quickly, without the hassle of incorporating. But despite what many EoR providers claim, this isn’t a risk-free solution either. In this article, we’ll talk about some of the biggest risks of hiring internationally through an EoR — and how to avoid them.

What is an employer of record (EoR)?

An employer of record (EoR) is an organisation that hires workers on behalf of other organisations. EoR providers also typically provide HR services like payroll, benefits administration and onboarding support. Working with a global EoR allows companies to hire workers in countries where they don’t (yet) have a legal presence — but there are still compliance risks to be aware of.

Understanding the risks of working with an EoR in EMEA

So, what are the risks you need to know about before hiring internationally through an EoR? Here are some of the biggest issues to look out for:

  • Permanent establishment: Permanent establishment is when a company has a stable enough presence in a country to generate liability for corporate taxes. And here’s the kicker: working with an EoR won’t necessarily protect you. It’s important to understand exactly what your obligations will look like before entering a new market, even if you’re using an EoR.
  • Co-employment risks: In some countries, your company may be considered a ‘co-employer’ of your workers alongside the EoR. This leaves you jointly liable for things like tax obligations and compliance with local labour laws, which could be a big problem if the EoR you choose doesn’t meet its obligations.
  • Intellectual property, data protection and confidentiality: For some roles, confidentiality is crucial. And for others, you need to be 100% sure your intellectual property is protected. But EoRs don’t always include these things in their contracts by default — which could lead to big trouble for your business.
  • Country-specific issues: Each country has its own rules about how EoRs can be used, including limits on the length of employment or the scope of the work involved. You need to be 100% sure your chosen EoR will comply with these requirements, as you could be held liable if they don’t.

3 real-life compliance horror stories

Hiring across borders comes with a minefield of compliance challenges — and working with an EoR won’t necessarily protect your business. Here are a few real-life cautionary tales to help you understand the risks.

  1. Gucci owner Kering receives record-breaking fine in Italian permanent establishment case

In 2019, the French luxury goods group Kering was ordered to pay a record €1.25 billion to settle a dispute with the Italian tax authorities. Though the company, which owns luxury clothing brand Gucci, had been booking its revenue through its Swiss subsidiary, the Italian tax authorities deemed that it had a permanent establishment in Italy. The settlement includes €897 million in back taxes, plus some €353 million in interest payments and penalties.

2. Spanish delivery app Glovo fined €57 million for breaching labour laws

In 2023, a Spanish delivery app called Glovo was fined €57 million for classifying 7,800 workers in Madrid as self-employed when they were really employees. This breaks down into a fine of €32.9 million, €19 million in unpaid social security contributions and €5.2 million for visa violations. And this case is just the latest in a series of fines issued to the company for breaches in Spain. As of 2023, experts put the total Glovo has paid at somewhere around €200 million.

3. 14 ride-hailing companies in Kenya sued for data protection and employment law issues

In 2023, 14 ride-hailing companies in Kenya were sued for supposedly flouting labour laws and data protection regulations. Some of the companies have been accused of not having duly registered data handlers and processes, as Kenyan law requires. And others, including Uber and Bolt, have been accused of deducting more than the allowable 18% from drivers’ revenues, and not complying with regulations that require them to have a registered presence in Kenya. If the claim is successful, these companies will lose their licence to operate in the country.

What went wrong?

None of the incidents we’ve talked about are directly related to hiring through an employer of record. But the point is, using an EoR won’t necessarily protect you from this sort of issue.

For example, the rules about permanent establishment are different in each country, but it tends to come down to things like whether you have local premises in the country and whether the workers you employ there are doing work that generates revenue. That means your operations could trigger permanent establishment even if your only employees in the country are engaged through an EoR.

And there’s another important point here too: even if you’re not legally liable for things like employee misclassification or non-compliance with local employment laws, these things can still have a huge impact on your reputation as a business. Over time, this could limit your ability to attract and retain talent, and even impact your bottom line.

Best practices to mitigate EoR risks in EMEA

First things first: it’s always best to seek legal advice before hiring in another country. This blog post is intended to give you an idea of some of the issues you might face when hiring through an EoR — but we can’t cover everything. We also can’t tell you exactly how you can avoid risk when hiring overseas, because it depends on your specific circumstances.

That said, there are some best practices you can follow if you want to reduce the risks of working with an EoR — read on to learn more.

Conduct a thorough assessment of your chosen EoR provider 

Before working with an EoR, you need to be sure they’ll be able to meet your company’s needs without putting your business at risk. This starts with some basic due diligence: for example, in some countries, EoR providers are required to have a licence in order to operate — and checking they are properly registered should be your first step.

Of course, you also need to check whether the EoR operates in the country you want to hire in, and ask them questions about the specific ways their services work in that country. Looking at testimonials and comments on the EoR’s website and on independent review platforms can also be revealing.

Ask the right compliance questions 

You’ll also need to satisfy yourself that any EoR you choose to work with will be able to meet local employment law requirements. This includes things like compliance with the national minimum wage, paid holidays, limits on working hours and other labour law requirements.

To determine an EoR’s suitability, you should ask them detailed questions about the checks they carry out to ensure compliance in the country in question.  It’s also a good idea to conduct some independent research into the labour laws and tax regulations that apply in that country. That way, you’ll at least have an idea of the right questions to ask the EoR.

Protect your business interests 

When you hire employees directly, your contracts probably include several clauses that are designed to protect your business. For example, you might have clauses about confidentiality, intellectual property assignment and the return of assets after the end of an employee’s contract. You might even impose post-termination restraints on employees to prevent them from poaching your staff or customers once they leave your company.

When you hire through an EoR, you should ask them whether they include these provisions in their contracts. You should also ask detailed questions about how these work within the laws of the country in question, which might have specific rules about intellectual property or post-termination restraints, for example.

Establish communication channels 

When you outsource an important part of your business to a third party, you need to know you’ll be able to get in touch with them when you need to. You should ask any EoR provider you’re considering working with what ongoing support they offer to clients — and check client testimonials too.

It’s also important to establish clear communication channels for flagging compliance issues and concerns. For example, even the most diligent providers sometimes make mistakes. The EoR should have a process in place to communicate problems, and systems for resolving them.

Look for tech-forward solutions, backed by real expertise

Almost all EoR providers use tools and technologies to monitor and manage compliance in the EMEA region. This allows them to handle compliance efficiently, and provides checks and balances to help catch any mistakes.

However, many EoRs prioritise tech over compliance. While it’s important to use technology effectively, this should always be backed up by extensive compliance knowledge and robust infrastructures in the countries the EoR operates in.

Choosing the right EoR

A lot of the time, it’s not about avoiding EoRs altogether, but choosing the right one. For the best chance of success, you should look for an EoR provider with a strong focus on compliance, backed up by the right tools and technologies. Above all, you need to make sure the EoR provider you choose can provide coverage in the countries where you want to hire — and has the necessary resources, expertise and knowledge to help you do so compliantly and legally.

Want to learn more about CXC? Speak to our team today to get started.

Lisez aussi:

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13 indicateurs de marque employeur pour mesurer la pertinence de votre stratégie

It is essential to monitor employer branding metrics to measure to effectiveness of your strategy. Unfortunately, nearly 20% of HR decision makers state that they do not analyse the results of the employer brand actions they undertake.  How do you go about it? What metrics should you monitor? We explain everything.

What makes a positive and strong employer brand?

Employer brand is all about attracting, engaging and retaining talent. Nowadays we consider a company to have a strong and positive brand image when it meets these three characteristics: good attractiveness, strong engagement and loyal employees.

Attractiveness

61% of companies judge recruitment to be difficult (Labour force needs study 2023). Why? Lack of candidates (85%) and unsuitable profiles (79%). An organisation that rapidly recruits the right profiles and receives qualified applications is therefore a sign of a positive employer brand.

Strong employee engagement

  • Work engagement* means the attachment and involvement an employee feels towards his or her company. More specifically, employees are said to be engaged when the organisation’s mission is a driver that makes them want to work. They are driven by the latter’s ambition and want to help it achieve its goals.

On a daily basis, engaged employees adopt some specific forms of behaviour:

  • They take initiatives above and beyond what is required by the position;
  • They recommend their company to their peers;
  • They want to stay with and grow with the company.

Loyal employees

  • Loyalty closely linked to satisfying the expectations of the talent. A study into this topic conducted by the company 360Learning highlighted 4 reasons that push employees to resign:
  • Remuneration that is not commensurate with their needs;
  • A lack of fulfilment and satisfaction at work. The meaning of the work and physical and mental health are the main drivers towards workplace fulfilment;
  • Working conditions are a source of stress and tensions within teams: excessive workload, managerial pressure, etc.
  • Company culture not aligned with employee values.

Once we know what a positive and strong employer brand looks like, we can identify the useful metrics to monitor to measure the effectiveness of your employer branding strategy Here is a list of 13 KPIs.

What employer branding metrics should you monitor?

The careers site KPIs

The careers site is a showcase for your company where talent can discover job opportunities and the company culture and ambitions. To assess the performance of your careers site, here are the metrics to monitor:

  • The bounce rate. This is the percentage of visitors that visit one page of the careers site and leave without viewing any others. The lower the better. The ideal is to aim for a rate somewhere between 41 and 55%. Above 70% you should envisage some corrections.
  • The number of pages viewed. This indicator tells us the number of pages a visitor views. The more pages they visit, the more they are interested and incentivised to join the company. It is a sign of a quality audience.
  • The average length of a user session. This metric reveals the average time a visitor spends on the careers site. The more time a person spends on your employment site, the more interested they are.

Where can you view this data?

If you have ATS software such as our Wiggli solution, you have access to an Analytics feature to monitor the performance metrics: source of traffic, visitor profiles, rate of engagement, page views, unique visits… If not, then you can use tools such as Google Analytics.

Recruitment KPIs

Recruitment metrics are essential employer brand indicators. Here are the main ones:

  • Average recruitment time. A short time period, less than one month, is the sign that you are getting qualified applications and that the recruitment process is well structured.
  • The conversion rate for job offers. A good conversion rate is around 35%. Any lower and you may want to review the form and content of your ads to make them more attractive.
  • The cost per application. This indicator measures the effectiveness of your employer branding in relation to the budget spent. A high KPI means that the marketing strategy is not appropriate. You should also pay attention to the quality of the CVs you receive.

Where can you view this data?

You can access automated reporting through your ATS. If you do not have recruitment software, you can view these metrics on Google Analytics.

Social media KPIs

The effectiveness of an employer brand strategy is also measured on social media: LinkedIn, Instagram, Facebook, X, Tik Tok… Here are the metrics to scrutinise:

  • The number of subscribers to your company pages. This indicator reveals the level of notoriety of your employer brand.
  • The number of impressions for your posts.
  • The number of online interactions. This encompasses the number of likes, comments, shares and messages received. 

Internal brand image KPIs

The employer brand includes an internal aspect. The more positive the employee experience, the more positive your employer brand. A certain number of indicators should be monitored to measure the effectiveness of your internal image:

  • The eNPS. The eNPS (Employee Net Promoter Score) lets you know the probability that your employees will recommend your company. To calculate it, they are invited to answer this question on a scale of 0 to 10. The answers are then separated into 3 groups: employees that are promoters, detractors or passives. To calculate the eNPS score, take the % of promoter employees – the % of detractor employees.
  • Turnover rate It is calculated in the following way: [(Number of departures in year Y + number of arrivals in year Y) / 2] / workforce on January 1st of year Y. A high rate is the sign of a poor employee experience.
  • Number of years of seniority

Reputation KPIs

Before applying to a job offer, talent find out about the company’s reputation by looking at the reviews and recommendations of former and current employees on job sites like Glassdoor. A company with a poor reputation dissuades talent from sending their application. Be sure to consult your online reputation.

So now you know: there are many employee branding metrics. To keep you from getting lost, we advise you to start by targeting 2 or 3 key indicators.

Choose the priority metrics to monitor in line with your employer branding goals

Developing a singular and positive employer brand takes time. You cannot work on all fronts at the same time, so you need to identify your priorities. To do this, we suggest starting with your goals. In concrete terms, what are your motivations? Do you want to refine and strengthen your employer image to attract new qualified talent? To gain the loyalty of your best employees?

Depending on your goals, identify 2 or 3 indicators that allow you to measure the effectiveness of your actions in the short- and long-term.

To sum up, in the same way as any strategy, it’s essential to measure your employer brand to make the right choices. KPIs related to attractiveness, engagement and loyalty offer you some insight into the results of your actions. A simple approach with 2 or 3 monitoring indicators remains the best option when you are launching your employer brand strategy.

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Comment trouver des talents sur un FMS?

Objectif d’un FMS ? Proposer aux entreprises purement et simplement une « simple expérience de recrutement » : mettre en relation les freelances vite et bien et en toute sécurité. Mais le démarrage est toujours laborieux. Voici quelques conseils :

  1. Effectuez une prospection complète. Nous avons longuement interrogé, observé à la loupe, sept FMS actifs en Belgique. Vous trouverez leurs réponses dans les chapitres 2 et 3 de ce rapport. Découvrez les FMS qui vous conviennent par rapport aux profils dont vous avez besoin, qui possèdent de bonnes références et de bons chiffres de croissance.
  2. Expérimentez : engagez des freelances pour de petites missions ou des postes de moindre importance pour votre organisation, et définissez les services et/ou garanties minimales dont vous avez besoin de la part de la plateforme.
    1. Des plateformes freelance en ligne proposent déjà des services ultrapointus, tels que l’aide à la création et à l’entretien de viviers de talents, la constitution d’équipes de projet ou le suivi budgétaire.
    2. Préférez-vous travailler avec des talents freelances de votre région, belges ou étrangers ?
  3. Préparez votre organisation à travailler avec des freelances.
    1. Posez-vous deux questions : tout d’abord, « Que pourrait-il arriver de mal ? » en ce qui concerne la communication, le leadership, les questions juridiques, la culture et leur intégration à la technologie existante ? Ensuite, demandez-vous « comment optimiser la collaboration, et permettre aux talents intérimaires de maximiser leur participation à la réussite de notre organisation ». Puis, définissez une vision et une politique.
    2. Impliquer toutes les parties concernées : business, acquisition de talents, juridique, outils RH (SIRH), finances… Autant de protagonistes à embarquer !
  4. Présentez un profil de votre organisation engageant sur le FMS et une description de poste explicite. Les candidats ont l’embarras du choix. Ils peuvent même donner une « note » sur certaines plateformes en ligne. Gardez à l’esprit que les freelances sont animés par des motivations différentes de celles des personnes à la recherche d’un emploi fixe. Adaptez votre offre et votre communication à la nature des motivations et des besoins des freelances.

Téléchargez ici le rapport de recherche Platformes FMS en Belgique – Peut-on s’en passer

Dans ce premier rapport unique, NextConomy répertorie toutes les informations sur les FMS et montre en détail quels acteurs FMS sont actifs en Belgique et ce qu’ils offrent.

Téléchargez ici le rapport de recherche Platformes FMS en Belgique – Peut-on s’en passer de NextConomy.

Lees ook :

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Les méthodes de recrutement traditionnelles sont-elles vouées à disparaître ?

Les nouvelles plateformes de recrutement poussent comme des champignons. Les recruteurs et les managers utilisent de plus en plus ces plateformes pour trouver les meilleurs candidats de manière rapide et efficace.

Une plateforme de recrutement en ligne, c’est essentiellement une application web qui offre un ensemble complet d’outils et de fonctionnalités pour aider les utilisateurs à rationaliser leur processus de recrutement. Grâce à un hub centralisé, vous gérez les offres, les CV et la communication avec les candidats.

‘Post and Pray’

Cette approche moderne représente une menace pour les agences de recrutement traditionnelles. La méthode « Post and Pray », qui consiste à publier des offres d’emploi et à attendre les réponses, tend à disparaître. Elle s’adresse principalement au marché du travail en recherche active, ce qui limite considérablement le vivier de candidats compétents.

Les candidats qualifiés sont malheureusement rarement à la recherche active d’un emploi. Une vérité criante. Dans ce marché du travail tendu, c’est le travail qui vient aux meilleurs candidats, pas le contraire. Ils sont en mode networking pour capter de nouveaux défis professionnels, en utilisant les médias sociaux et d’autres canaux pertinents. Abandonnez la méthode traditionnelle de recrutement et de sélection, c’est une évidence.

Recrutement en ligne : une efficacité sans précédent

Le recrutement en ligne offre une efficacité inégalée aux recruteurs. Grâce aux systèmes automatisés et à l’IA, vous pouvez présélectionner et évaluer les CV. Gain de temps et liste restreinte de candidats qualifiés à la clé.

Vous disposez également d’un large éventail d’outils pour cibler des publics spécifiques, ce qui vous permet de trouver plus facilement les bons candidats. Vous entrez en mode ‘recherche active (via LinkedIn par exemple) au lieu d’attendre passivement que des candidats se présentent.

Et que dire de ChatGPT en tant que compagnon pour créer des offres d’emploi convaincantes ? Sur la base d’un prompt bien défini, vous serez inspirés pour rédiger des offres personnalisées et attrayantes.

À portée des candidats

Le recrutement en ligne offre également de nombreux avantages aux candidats. La simplicité est au rendez-vous grâce à des processus limités pour poser sa candidature. Les plateformes en ligne offrent aussi souvent des fonctionnalités utiles telles que des modèles de CV et la possibilité de créer un profil complet. Les candidats se présentent sous différents angles.

Manque de liens personnels

Soyons honnêtes, méthodes de recrutement en ligne présentent également des inconvénients. Le contact personnel fait souvent défaut, et il devient plus difficile de se faire une idée précise du candidat. Se fier à l’automatisation et à des mots clés trop cloisonnés pourrait vous jouer des tours et vous faire louper des candidats précieux. Pour les candidats, la concurrence en ligne peut être décourageante. Ils deviennent un des nombreux candidats et se retrouvent frustrés en cas de silence radio.

Les atouts du recrutement hors ligne

Le recrutement hors ligne, tel qu’une journée portes ouvertes, un salon de l’emploi ou un événement de networking offrent aux recruteurs ou aux employeurs de belles opportunités d’interaction personnelle et d’expérience avec de nouveaux collègues potentiels. Ces moments permettent souvent de se faire une bonne idée de la personnalité et de la motivation d’une personne.

Des aspects qui ne ressortent pas toujours bien des CV et des lettres de motivation. Une rencontre en personne peut également être un facteur décisif pour les candidats. Vous leur offrez la possibilité de démontrer leur enthousiasme et leurs compétences en matière de communication, ce qui n’est pas toujours le cas dans les processus en ligne.

Le revers de la médaille ? Le coût et la taille limitée du groupe cible. Les candidats auront peut-être l’impression d’avoir moins d’opportunités parce qu’ils dépendent d’une présence physique sur place, alors que les candidatures en ligne sont accessibles dans le monde entier (on pense aux digital nomades, par exemple).

Le meilleur des deux mondes : une approche hybride

La question de savoir si le recrutement hors ligne est voué à disparaître appelle donc une réponse nuancée. Si le recrutement en ligne offre une portée et une efficacité considérables, la valeur de l’interaction personnelle reste également au centre des préoccupations de nombreux recruteurs et employeurs. Une approche hybride semble être la stratégie optimale. Nous parlons ici de la combinaison vitesse / portée du recrutement en ligne vs la touche personnelle des méthodes de recrutement hors ligne.

Lisez aussi :

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Créez une marque employeur séduisante pour les freelances

Employer branding is more than just a picture of your company. It represents a promise, a commitment towards the values and experience you have to offer. It plays a vital role in making you attractive to candidates, especially on competitive markets.

To that end, have you considered calling on freelancers to address your recruitment needs, just like 57% of French companies? Whether you want to tap into specific technical expertise or you need some extra support during peak business periods, this is increasingly common practice in 2024.

And yet, despite the demand for freelancers, they are notable for their absence in employer branding strategies. Companies rarely genuinely adapt their value proposals to build an attractive employer brand for freelancers.

This is precisely what we are going to talk about in this article: we will explore concrete solutions to enhance your company culture and make it inclusive to independent profiles.

Employer branding basics

Your employer brand is the way that your company presents itself and communicates. It encompasses your values, the benefits you offer and your company culture. The goal of employer branding is not only to attract new talent, but also to build your reputation as an employer. Your reputation should precede you and inspire confidence in your candidates, employees, clients, suppliers and partners, basically your entire ecosystem.

A good employer brand will appear as being reliable and attractive.

In other words, it will allow potential future candidates to feel confident in the fact that your company is the place to be, a great place to work. By communicating clearly about what you represent and emphasising your understanding of candidates’ needs, there is no doubt that you will be a magnet for all the matching talent. And that includes freelance profiles.

Here are the benefits of adapting your employer branding to freelancers.

The benefits of not forgetting to include freelancers

It is no secret that the number of freelancers is on the rise every year and that companies are calling on them more and more regularly.  Actively including them in your employer branding strategy can offer some considerable advantages:

  1. Improve your company’s attractiveness by laying out values such as flexibility, independence and creativity
  2. Position yourself as an employer of choice that values and understands the specific needs of freelancers
  3. Strengthen in-house diversity and inclusiveness, thereby enriching your company culture and stimulating innovation.

By rethinking your relationship with freelancers to strategically include them in your employer brand, you are not only making a smart decision for your company’s adaptability and growth, you are also creating a more inclusive professional ecosystem.

How to build a company culture that is inclusive for freelancers That is the purpose of our next point. Without further ado, here it is.

Build a company culture that is inclusive for freelancers

If you want to attract freelancers, you need to meet their expectations.

Firstly, flexibility.

Independent workers value the freedom to choose when and how they work. Offering flexible work hours and organisation is non-negotiable if you want to convince them to work with your company.

In concrete terms, this flexibility should be supported by tools that facilitate remote collaboration (such as a company Slack, for instance). This allows freelancers to feel integrated and efficient, no matter where they are.

Above and beyond flexibility, you need to reach them in terms of values.

A company that clearly communicates its values and demonstrates their concrete existence will resonate with freelancers.

For example, a company that promotes sustainability and implements practices that respect the environment will attract freelancers who share this commitment. Similarly, a company that promotes equality and diversity through mentoring initiatives or support for under-represented communities will strengthen its attractiveness.

Your mission is to turn these values into concrete actions, integrate them to the daily life of your company, the policies and all your initiatives.

For example, an inclusive company culture for freelancers can be:

  1. Freedom of communication: Create channels where freelancers can share their ideas and feedback as freely as salaried employees.
  2. Value their contribution: Ensure that the efforts and results of freelancers are recognised on the same level as those of full time employees. This can be in the shape of mentions in internal newsletters, rewards for successful projects, or simply by public attributions of merit during team meetings.

Access to professional development resources: Offer freelancers training and development opportunities, such as access to online courses or workshops that will allow them to improve their skills while working for your company.

Doing is one thing.

Spreading the word is another.

You can have the best practices on the market, but if nobody knows about them, your efforts will have been in vain. Let’s look at how to use LinkedIn to promote your employer brand.

Use LinkedIn to promote your employer branding

LinkedIn is a powerful tool to shape and promote your employer brand.

The first step will be to optimise your company’s profile page. Ensure that every element, from the cover photo to the company description is a clear reflection of your values and in-house culture.

To take things further, we encourage you to create content to hold your public’s interest and engage them. Share case studies, testimonials and behind-the-scenes that illustrate your commitment to innovative work practices that are suitable for freelancers. Highlight the significant contributions from freelancers who already work with you.

Not only should this content inform, it should also inspire, demonstrating how freelancers can thrive and improve in your working environment. In this way, you continue to attract talent while creating a community around your shared values, thereby strengthening your employer brand on LinkedIn.

By strengthening your employer brand and adapting it to your freelancer targets, you will successfully attract them. It involves excellent understanding of these profiles, and adapting your promise accordingly.

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Les incertitudes économiques continuent d’impacter les plans d’embauche des employeurs en Belgique

Selon le Baromètre de l’emploi de ManpowerGroup les employeurs  belges anticipent une activité de recrutement positive au cours du prochain trimestre.  En effet, sur les 530 employeurs sondés en juillet par ManpowerGroup, 42% prévoient d’augmenter leurs effectifs d’ici la fin du mois de décembre 2024, tandis que 15% d’entre eux prévoient de les réduire. 42% des employeurs interrogés n’anticipent aucun changement. Après correction des variations saisonnières, la Prévision Nette d’Emploi(1) – ou le différentiel entre le pourcentage d’employeurs prévoyant des embauches et le pourcentage de ceux prévoyant des réductions d’effectifs –  atteint la valeur de +27%. C’est une légère hausse de 2 points par rapport au trimestre précédent, mais une baisse de 4 points par rapport par rapport au 4e trimestre 2023.

« Les résultats de notre Baromètre indiquent que les employeurs belges prévoient de continuer à créer des emplois au cours du 4e trimestre 2024 », explique Sébastien Delfosse, Managing Director de ManpowerGroup BeLux. « Malgré une hausse de la Prévision Nette d’Emploi pour le second trimestre consécutif, les employeurs se montrent néanmoins moins confiants que lors de la même période l’an dernier, en raison des incertitudes économiques persistantes. Ils sont contraints de s’adapter, en se focalisant sur la consolidation et l’acquisition des talents nécessaires à leur transformation et à leur croissance. Le marché de l’emploi reste sous pression au niveau mondial. En effet, selon les données récoltées auprès de 40.000 employeurs à travers le monde, les intentions de recrutement sont en baisse par rapport à l’an dernier dans 30 des 42 pays étudiés au niveau mondial, et dans 15 des 23 pays de la région EMEA. »

« Les résultats de notre Baromètre indiquent que les employeurs belges prévoient de continuer à créer des emplois au cours du 4e trimestre 2024 », explique Sébastien Delfosse, Managing Director de ManpowerGroup BeLux.

Activité de recrutement plus dynamique à Bruxelles

Les perspectives d’emploi sont positives dans les trois régions du pays, avec une activité de recrutement plus dynamique attendue à Bruxelles (+32%), suivie par la Flandre (+26%) et la Wallonie (+25%). Toutefois, un ralentissement des embauches est attendu dans les trois régions par rapport à la même période l’an dernier.

Perspectives d’emploi positives dans 7 des 9 secteurs sondés

Les employeurs de 7 des 9 secteurs d’activité sondés en Belgique prévoient d’augmenter leurs effectifs d’ici la fin du mois de décembre 2024.

Les employeurs du secteur des Soins de santé et des sciences du vivant rapportent les intentions les plus fortes à un niveau record de +62%, avec plus de 7 employeurs sondés sur 10 prévoyant d’augmenter leurs effectifs d’ici la fin de l’année. L’activité de recrutement devrait être également particulièrement robuste dans le secteur des Activités financières et de l’immobilier (+55%), ainsi que dans le secteur du Transport, de la logistique et de l’automobile (+46%). Les Prévisions Nettes d’Emploi enregistrées dans le secteur de l’Industrie manufacturière/Construction/Agriculture&Pêche et du secteur des Biens & Services de

Consommation/ Horeca/Retail se situent au même niveau que la moyenne nationale (tous deux à +27%).

À l’inverse, les perspectives d’emploi sont négatives dans les secteurs de l’Energie (-3%) ainsi que dans le secteur des Télécoms/Médias /Services de Communication (-28%). À l’inverse, les perspectives d’emploi sont négatives dans les secteurs de l’Energie (-3%) ainsi que dans le secteur des Télécoms/Médias /Services de Communication (-28%). 

Intentions de recrutement contrastées selon la taille des entreprises

Au niveau des segments d’entreprise, l’activité de recrutement devrait être la plus favorable dans le segment des entreprises employant plus de 5 000 travailleurs au niveau mondial (+51%), tandis que les entreprises employant moins de 10 travailleurs rapportent la Prévision Nette d’Emploi la plus faible et la seule négative (-9%). « Ces deux chiffres illustrent le rôle moteur de l’échelle sur les marchés de l’emploi actuels, mais également la vulnérabilité des petites structures dans un contexte économique difficile tel que celui que nous connaissons aujourd’hui », ajoute Sébastien Delfosse.

Marché de l’emploi sous pression au niveau mondial

L’analyse des résultats de l’enquête menée par ManpowerGroup auprès de plus de 40.000 employeurs à travers le monde indique un recul de la Prévision Nette d’Emploi sur base annuelle dans 30 des 42 pays sondés au niveau mondial  et dans 15 pays sur 23 dans la région EMEA (Europe, Moyen-Orient, Afrique). Les perspectives d’emploi restent néanmoins positives dans tous les pays sondés. La Prévision Nette d’Emploi s’élève à +25%, au légère hausse de 3 points par rapport  au trimestre précédent, mais en baisse de 5 points par rapport au 4e trimestre 2024. Les employeurs en Inde (+37%), au Costa Ricca (+36%) et aux États-Unis (+34%) se montrent les plus optimistes, tandis que leurs homologues en Israël (+8%) et en Argentine (+4%) se montrent les plus pessimistes.

Avec une Prévision Nette d’Emploi à +27%, la Belgique  se situe 2 points au-dessus de la moyenne mondiale (+25%) et 6 points au-dessus de la moyenne de la région EMEA (+21%).  Notre pays occupe la cinquième place sur 21 au niveau européen, derrière la Suisse (+32%), l’Irlande (+30%), les Pays-Bas (+30%) et le Royaume-Uni (+28%), mais devant plusieurs pays dont la France  (+22%), l’Allemagne (+22%), l’Espagne (+20%), l’Italie (+19%),  la Pologne (+15%),  la Suède (+13%) et la République tchèque (+11%).

Avec une Prévision Nette d’Emploi à +27%, la Belgique  se situe 2 points au-dessus de la moyenne mondiale (+25%) et 6 points au-dessus de la moyenne de la région EMEA (+21%).

Ailleurs dans le monde, les perspectives d’emploi sont en recul sur base annuelle aux Etats-Unis (+34%), au Brésil (+32%) et en Chine (+27%), tandis qu’elles sont en légère hausse mais toujours à un niveau très faible au Japon (+12%).

Les résultats de la prochaine édition du Baromètre ManpowerGroup des perspectives d’emploi seront diffusés le 10 décembre 2024 (1er trimestre 2025).

Rapport complet : www.manpowergroup.be 

(1)        La valeur de la Prévision Nette d’Emploi est obtenue en déduisant du pourcentage des employeurs anticipant une hausse de l’emploi total, le pourcentage des employeurs prévoyant une baisse de l’emploi dans leur entreprise pour le trimestre suivant. Il s’agit donc ici du solde net des prévisions d’emploi, qui peut être aussi bien positif que négatif. Les commentaires se basent sur les données désaisonnalisées, lorsqu’elles sont disponibles.

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Lutter contre la pénurie de talents en Europe grâce au recrutement international

By 2030, the world will be facing a talent shortage of around 85 million people — roughly equivalent to the population of Germany. But talent shortages don’t look the same in every country. While some places may be suffering from a shortage of particular skills, others have them in abundance.

In this article, we’ll discuss how companies in Europe can use global hiring strategies to combat the talent scarcity problem they’re currently facing — and how using an employer of record (EoR) solution could help.

Understanding the talent scarcity problem

In a recent survey, 75% of employers globally reported difficulty filling roles. This is down two percentage points from 2023 but is still more than double the rate reported in 2014 (36%).

Before we get into talking about solutions, the most obvious question to ask is: why is good talent so hard to come by these days? Short answer: it’s complicated.

Demographic shifts over the last few decades also have their part to play, as we explained in detail in our article on what experts are calling the ‘demographic drought’.

And in Europe, rapid industry growth in fields like healthcare and renewable energy means that demand is outpacing supply for skilled workers. According to an estimate from the EU Commission, the investment needed to retrain, reskill and upskill employees for the green transition alone will be between 1.7 billion and 4.1 billion euros.

In this context, the old methods of sourcing and attracting talent simply don’t cut it — and companies that want to beat the talent scarcity problem will need to be proactive.

In a ManpowerGroup survey from last year, respondents were asked how they would address their current skills gaps. The survey found that:

  • 71% planned to upskill their current workforce
  • 37% planned to bring in more contract or temporary workers
  • 33% planned to look at new talent pools (e.g. older workers)

The survey also found that more than half of respondents (55%) were willing to hire outside of their borders to meet their needs.

Tapping into a global talent pool

While talent scarcity is a problem facing many countries in Europe and beyond, it doesn’t look the same everywhere. By opening their minds to hiring overseas, European companies can access a vast pool of talent, both inside and outside of the continent.

Of course, this brings its own set of problems, particularly if you want to hire outside of the European Union. In 2023, the EU announced plans to make it easier for companies to hire from outside the EU, and to make the EU an attractive destination for EU workers.

But this proposal now needs to be negotiated by the European Parliament and Council — and these things take time. If you need to access talent from the global talent pool now, there is another way.

Leveraging the remote workforce

Depending on the roles you’re hiring for, you may be able to access top talent all over the world — without asking them to uproot their lives by relocating.

Although remote work used to be the realm of just a few lucky professionals, the rapid changes brought about by the COVID-19 pandemic mean that we’re all a lot more used to collaborating at a distance than we were before 2020.

In the UK, for example, an Owl Labs survey from 2023 found that 52% of employees work remotely at least part of the time — and 64% believe that working from home should be a legal right.

All of this means that you’re probably already used to collaborating with at least some employees remotely. So what difference does it make if they’re based in another country?

The role of employer of record (EoR) solutions

Here’s the thing, though: while hiring remote workers abroad can be a useful solution to the talent scarcity problem, it’s also a bit of a headache. Usually, hiring an employee in a different country means opening a legal entity there — which can be expensive and time-consuming. And if you only want to take on a handful of remote workers, it’s usually not worth the fuss.

The solution? Simple: Use an Employer of Record (EoR) to hire employees on your behalf.

An EoR is an organisation that takes on the legal and administrative burden of engaging workers, leaving you to handle their day-to-day management. The EoR acts as your workers’ legal employer — meaning there’s no need for a local entity.

They usually also handle administrative duties like onboarding, payroll and benefits administration. And, they’ll ensure that your engagements comply with any local and international labour laws.

5 benefits of using an EoR to hire remote talent across borders

EoRs let companies hire employees anywhere in the world, without incurring unnecessary expenses or running into compliance risks. Here are a few of the advantages of using an EoR to hire remote workers:

  1. Cost-effective solution to hiring overseas talent

Opening your doors to overseas talent can help you find the people you need to move your business forward. But it’s also an expensive business: the costs of opening a legal entity alone can easily run into the thousands.

Once that’s done, you’ll need to ensure you have the people in place to effectively onboard, manage and pay your overseas workers. And you’ll also need to consider ongoing costs for accounting and administration.

Using an EoR is a much more cost-effective solution because it doesn’t require you to set up a new legal entity. The EoR will also handle things like payroll and benefits for you, so you don’t need to take on administrative staff to deal with them.

2. Gives workers a positive employee experience

When employees work remotely from a different country, they may not feel connected to your organisation. Inconsistencies in processes and communication gaps can lead to a fragmented and frustrating employee experience — which can negatively impact productivity and morale.

But when you hire workers through an Employer of Record, the EoR can help to bridge the gap between you and your employees by providing them with a streamlined, end-to-end employee experience. For example, your EoR provider might work with you to create and deliver a smooth, comprehensive onboarding process that gets new employees up to speed as quickly as possible.

They’ll also be on hand to help employees with any HR concerns. Crucially, they can do this in the employee’s own language and time zone, helping them to feel comfortable and looked after. EoR providers can also deliver tailored localised benefits to improve employee engagement and satisfaction.

3. Reduces admin time for your team

When you work with an EoR, they handle the administrative side of engaging and managing employees for you. By working with you to streamline and automate essential processes, they can significantly reduce admin time for your team.

Simply put, that means you’ll have more time to focus on the strategic aspects of running a business, rather than wasting time on paperwork and administration.

4. Ensures everyone is paid on time 

Reliable and efficient payroll processes are crucial if you want to keep your reputation as a quality employer. But paying workers in different countries can be complicated.

For one thing, you need to make sure employees are paid on time — but international transfers can add delays. Mistakes when transferring between different currencies can also cause issues with accurate payroll. And that’s without mentioning that you need to follow any local obligations for reporting and tax withholding.

When you work with an EoR, they take payroll for your international workers completely off your plate. That means your workers get paid accurately, on time and in their own currency — with no extra work on your part.

5. No compliance worries 

Hiring internationally comes with a whole host of compliance challenges. For example, you’ll need to make sure all of your workers are classified correctly, or you could face fines, penalties and other legal and financial consequences.

You’ll also need to make sure your engagements are in line with local and international employment laws, tax laws and business regulations — which can quickly get complicated.

One of the key benefits of hiring your international employees through an EoR is that they will handle this side of things for you. EoRs have the local knowledge and expertise needed to ensure your operations are 100% compliant and alert you to any potential risks.

Over time, this can save your company money in unnecessary fines and legal fees — and help to solidify your reputation as a conscientious employer that cares about getting compliance right.

Adopting a global approach to talent acquisition

In the context of the talent scarcity problem in Europe, it doesn’t make sense to limit hiring to your own backyard. By thinking beyond borders, you can open your doors to a vast sea of available talent. And, by working with a trusted Employer of Record, you can engage that talent easily and compliantly.

Of course, hiring overseas talent through an EoR is just the start. In 2024 and beyond, companies need to take a holistic approach to talent management that combines remote work, diversity initiatives and innovative integration strategies to build a resilient, competitive workforce.

CXC’s EoR solution

At CXC, we understand that the best people for your business aren’t always within commuting distance of your HQ. That’s why we created our Employer of Record solution to help companies like yours to engage the best talent, wherever they happen to live.

Want to find out more about how we could help you engage the talent you need in 2024? Speak to our team to get started.

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Pénuries structurelles de talents : voici les meilleures options pour votre organisation

La pénurie de main-d’œuvre dans l’UE augmente depuis plus d’une décennie. Elle reste importante malgré le ralentissement économique en 2023. Ces pénuries ont un impact négatif sur la croissance, l’innovation et la capacité de l’UE à atteindre ses objectifs numériques et écologiques. Elles peuvent également contribuer à un cercle vicieux, la main-d’œuvre actuelle étant soumise à un rythme de travail plus intensif, risque de stress et d’épuisement professionnel à la clé… et donc un taux absentéisme et une rotation du personnel qui aggravent la situation.

Ce rapport d’EUROFOUND se concentre sur les mesures de recrutement et de rétention que les organisations ont prises pour faire face aux pénuries de main-d’œuvre. L’organisation se base sur 17 études de cas dans différents secteurs de 13 États membres.

Le rapport met à jour les recherches précédentes d’Eurofound sur les tendances en matière de pénuries de main-d’œuvre et de capacités inexploitées sur le marché du travail (la demande de main-d’œuvre en mal dans une population donnée). Il décrit également l’impact des pénuries sur les entreprises et leur expérience en matière de pénuries de compétences.

Environ 80 % des employeurs de l’UE peinent à recruter des travailleurs qualifiés. Les compétences d’un collaborateur sur trois ne correspondent pas à son poste : 17 % sont surqualifiés et 13 % sous-qualifiés

En résumé, voici les principales conclusions :

  • Le taux d’emplois vacants dans l’UE reste élevé et 80 % des employeurs déclarent avoir des difficultés à recruter des travailleurs possédant les compétences requises. Une situation qui oblige un quart d’entre eux à employer des travailleurs non qualifiés pour l’emploi. Dans les États membres où le pourcentage de travailleurs peu qualifiés est élevé, le pourcentage d’entreprises formant des travailleurs est faible. Cette démonstration du manque de formation est l’une des causes de la pénurie de compétences.
  • Les stratégies de recrutement et de rétention comprennent des salaires plus élevés ou d’autres avantages, ainsi que de meilleures conditions de travail. Il s’agit notamment du télétravail et d’horaires plus flexibles, de l’accès au logement, de la garde d’enfants et d’une assurance maladie privée.
  • – Si les employeurs se montrent intéressés par l’utilisation de la mobilité et de la migration pour pourvoir des emplois, la réalité est moins facile: des obstacles administratifs subsistent dans l’obtention de permis de travail pour les migrants et dans la reconnaissance des compétences et des qualifications des candidats potentiels. Les barrières linguistiques constituent également un problème.
  • Les données sur les tensions du marché du travail montrent que les employeurs s’appuient encore largement sur un pool de main-d’œuvre inchangé. Cette approche n’est pas suffisante pour remédier aux pénuries et des actions supplémentaires sont nécessaires pour impliquer d’autres groupes, en dehors du marché du travail traditionnel.
  • Les partenariats avec les établissements de formation et les services publics ou privés de soutien à l’emploi améliorent le recrutement. Ils adaptent les mesures aux besoins des employeurs et permettent aux étudiants, aux demandeurs d’emploi et aux groupes sous-représentés d’entrer plus facilement en contact avec les employeurs.

Téléchargez le rapport complet.

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Marque employeur: tendances essentielles en 2024

Employer branding has become essential for companies that want to stand out in the war for talent. In 2024, your employer brand should be authentic, embrace diversity and be flexible to attract the best profiles.

The boundaries between work life and personal life are blurring, inciting companies to rethink their strategies to align with workers’ current expectations. From supporting diversity to adopting hybrid work practices, not forgetting serious commitments to better mental health and professional development, this article explores the dynamics that make an employer brand shine these days.

We are going to break down how leading companies build environments in which every employee feels valued, offering a company culture that attracts talent and retains them in the long term. Read on to discover the winning strategies that define successful employer branding in 2024.

What makes employer branding so essential?

The employer brand, often described as all of the perceptions and attitudes that a company arouses with potential candidates and its own employees, has become a fundamental part of organisations.

Focus on the 4 main benefits:

  1. Attract talent: A solid employer brand attracts the best talent on the job market. Candidates are looking for companies with a reputation and values that match their own professional and personal aspirations.
  2. Hold onto talent: A good employer brand is not satisfied with simply attracting candidates; it also wants to make existing employees loyal. By offering a positive work experience and by valuing their contributions, companies strengthen the sense of belonging and reduce the rate of staff turnover.
  3. Company image: The way a company is perceived as an employer can have a significant impact on its overall reputation. A positive employer brand not only attracts talent; it can also strengthen the confidence of its clients, investors and sales partners.
  4. Competitive advantage: In a competitive job market, a strong employer brand can make the different between a company that is a magnet for talent and another that is at pains to find talent.

In short, employer branding has become an essential strategic element for companies that seek to prosper in 2024. By investing in their employer reputation, companies can build talented and committed teams that contribute to their long term success.

Trend 1: Authenticity and transparency

In the digital age, where information circulates freely, candidates and employees are more than ever on the hunt for companies that demonstrate authenticity and transparency.

This goes beyond simple values displayed on a careers site. It involves showing how the values are integrated to the company’s policies and everyday life in a concrete manner.

For example, Shine openly shared its salary scale and pricing structure to promote transparency, strengthening its employer brand and improving in-house confidence.

Companies that adopt this trend do not just state their intentions; they demonstrate them with visible and measurable actions, thereby attracting talent that value honesty and openness.

Trend 2: Diversity, equality and inclusion (DEI)

In 2024, the commitment to diversity, equality and inclusion has become an essential criterion for talent seeking employers that are aligned with their values.

Companies that excel in this field adopt concrete policies such as targeted mentoring programmes and recruitment initiatives that aim to eliminate unconscious bias. For example, certain famous brands have set up diversity training workshops for all their employees, strengthening a culture of inclusion that is reflected in the brand image.

These efforts translate into a better climate inside the company, as well as improved performance, because studies show that diverse companies exceed their peers by 35% in terms of profitability.

Trend 3: Flexibility and remote working

The pandemic accelerated the transition towards more flexible working models, and this trend continues to prosper.

Offering remote working options is no longer a benefit, but a necessity.

Companies like Google, who announced a permanent hybrid work model, demonstrate the importance of this flexibility (Source: Forbes).

To remain competitive, organisations now have to create environments in which collaboration and productivity thrive, whether at the office or remotely.

Trend 4: Well-being and mental health

Companies that place the emphasis on the well-being and mental health of their employees stand out.

Psychological support programmes, such as coaching sessions or counselling services are becoming commonplace. Meanwhile, initiatives for physical well-being, such as in-company gyms or yoga classes, promote a healthy lifestyle.

Companies that invest in these aspects see their productivity increase by 12 to 25% according to a study by the World Health Organisation (WHO).

Trend 5: Career development and lifelong learning

For employees today, professional development is much more than just an aspiration; it is a requirement. Companies that recognise this necessity and invest in the on-going development of their employees stand out on the market.

In fact, according to a study by Deloitte, 84% of employees consider career development to be a deciding factor for them to remain committed to their work.

Personalised training programmes, opportunities for internal promotion and dedicated mentors are means by which companies can feed into a culture of professional growth, thereby strengthening their employer brand to attract ambitious talent.

Trend 6: Commitment to sustainability and social responsibility

Candidates increasingly hold in high esteem companies that make clear commitments in matters of environmental sustainability and social responsibility. Concrete actions in these areas can therefore considerably strengthen employer branding.

Initiatives such as reducing carbon emissions, adopting fair supply chain practices and support for local communities strengthen not only the brand image, but also the attraction for employees.

According to a Deloitte study, 75% of Millennials and Gen Zs say that they are more likely to work for a company that is socially engaged.

Trend 7: Technology and innovation

In 2024, smart integration of technology and innovation is a key pillar in employer branding.

Companies that adopt technological tools and solutions to improve the employee experience demonstrate their commitment towards the future of work.

From intuitive internal communication platforms to applications that monitor employee well-being, technology is shaping modern work environments.

And don’t forget tools like LinkedIn to strengthen your employer brand with programmes such as Employee Advocacy for example.

According to a Deloitte study, 64% of companies use digital tools to improve employee engagement (source: Deloitte, “Global Human Capital Trends 2023”).

Trend 8: Personalise the employee experience

Recognising that each employee has unique needs and expectations and adapting policies and benefits in line with them can greatly improve your chances of attracting and holding onto candidates.

Companies like Google, with its personalised career development programmes, illustrate the positive impact of this trend (Source: Harvard Business Review).

2024 employer branding trends reflect the changes in the professional world towards more flexible and inclusive environments focussed on employee well-being. From authenticity and transparency to personalising the employee experience, along with a commitment to sustainability and technological innovation, every aspect contributes to strengthening a company’s employer brand.

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De la guerre des talents à l’ère de l’‘open talent’

L’émergence de l’approche ‘open talent’

Parlez de guerre des talents et des talents comme vincoeurs, c’est un eu comme enfoncer une porte ouverte. Toutefois, cette tendance est bien plus ancienne.

Les entreprises, les organisations et les clients s’adaptent donc à un monde où les talents sont de plus en plus autonomes et décident eux-mêmes où, quand et comment ils travaillent. Il ne s’agit plus d’attirer et de lier les individus à l’entreprise. Les talents veulent désormais choisir leur travail et les projets qui les intéressent.

Au lieu de penser en termes de « possession de talents », les organisations progressistes s’orientent vers l'”accès aux talents”.

Au lieu de penser en termes de « possession de talents », les organisations progressistes s’orientent vers « l’accès aux talents ». Elles adoptent une stratégie « open talent », en s’ouvrant à un réseau plus large et diversifié de talents disponibles sur le marché.

Grâce au numérique, les entreprises peuvent désormais atteindre les travailleurs du monde entier et relever leurs défis plus rapidement et de manière plus innovante. La numérisation et la mondialisation offrent davantage d’options et un plus grand réservoir de talents. Le concept de ‘open talent’ permet d’en tirer le meilleur parti.

Les trois piliers de l’open talent

Attirer de nouveaux talents peut se faire de plusieurs manières. Le premier pilier est le talent interne qui est déployé sur divers projets au lieu de s’occuper uniquement de sa fonction et de son  département de base. On crée ainsi une sorte de marché interne où l’offre et la demande sont connues en interne. Le deuxième pilier consiste à mettre en place et à entretenir un vivier de talents externes pouvant être déployés rapidement en cas de besoin. Le troisième pilier consiste à faire appel au public par le biais du crowdsourcing ou de concours pour améliorer l’efficacité de certains projets.

Dans notre monde en constante évolution, les stratégies sont constamment ajustées afin d’utiliser plus rapidement et plus efficacement les talents disponibles. Il n’est pas nécessaire pour cela d’avoir ces talents sur votre payroll. Vous obtenez beaucoup plus de valeur en combinant les 3 piliers. By the way, le recours à des talents externes est souvent moins cher.

John Winsor est une autorité en matière d’économie open talent et le fondateur d’Open Assembly. Dans son livre « Open Talent », il recommande aux organisations de créer un centre d’excellence en utilisant les trois stratégies (marché interne, crowdsourcing et cloud de talents externes) pour tirer le meilleur parti de tous les talents disponibles, à l’échelle mondiale.

Impact dans toute l’entreprise

La plupart des entreprises font déjà appel à des freelances pour soutenir des projets ou absorber certaines tâches. Certains managers font appel à des talents externes pour terminer leur travail plus rapidement et plus efficacement ou pour mener à bien des projets. Cependant, cette question n’est pas toujours évoquée avec le reste de l’entreprise ou de l’organisation. Il est important que l’utilisation de l’open talent se fasse dans l’ensemble de l’entreprise.

Il est important que l’utilisation de l’open talent se fasse dans l’ensemble de l’entreprise.

En adaptant la culture et la communication, les talents internes ne se sentiront pas menacés et la meilleure solution pour chaque projet pourra être définie. Un CoE (centre d’excellence) peut prendre la coordination en main.

Son conseil ? Choisissez délibérément pour un CoE, la bonne approche aura un impact énorme. Sans sous-estimer l’enjeu considérable. Il faut une personne ou une équipe dédiée pour le gérer.

Cet article est le premier d’une série basée sur le livre de John Winsor « Open talent ». Cette série met notamment en lumière les avantages et les inconvénients des talents ouverts, la création d’un CoE, la manière d’y parvenir et les meilleurs éléments à prendre en compte.

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Posted in Recours aux talents externes | Tags | Commentaires fermés sur De la guerre des talents à l’ère de l’‘open talent’